Advanced Meta & Google Ads: Performance Marketing Mastery

This course teaches performance marketing as a discipline, not a checklist. You'll learn how to structure campaigns on Meta Ads and Google Ads, build audience and targeting strategies, write ads that convert, and read performance data well enough to make confident budget decisions.

You'll work inside real ad account structures, building out campaigns for a sample e-commerce brand across cold, warm, and retargeting audiences, and comparing performance across both platforms to understand when each one earns its budget.

This course is built for marketers who already understand digital marketing basics and want to move into a hands-on, budget-owning role, as well as business owners who want to manage their own ad spend instead of outsourcing it.

By the end, you'll be able to plan a multi-platform ad budget, build full-funnel campaigns, and diagnose underperforming ads using the same metrics performance marketers rely on daily.