AI-Powered Digital Marketing Course
Master modern digital marketing while embedding AI tools like ChatGPT and Claude into every stage of your campaign workflow, from ad copy to audience targeting to reporting.
About This Course
Syllabus PDFThis flagship course pairs core digital marketing strategy with the AI tools now reshaping how top marketers work. You'll learn SEO, Meta Ads, and Google Ads fundamentals, then layer in AI-assisted workflows for generating and testing ad copy, building audience personas, and predicting which creative will perform before you spend a rupee.
You'll use ChatGPT and Claude to draft, iterate, and A/B test ad copy at a speed manual writing can't match, build AI-driven audience targeting briefs, and set up automated campaign optimization rules that react to performance data in real time. You'll also build an AI-powered analytics dashboard that turns raw campaign metrics into plain-language insights and next-step recommendations.
This course is designed for marketers who already understand the fundamentals of digital advertising and want to become the AI-fluent marketer every modern team is now hiring for, as well as business owners who want to run leaner, faster campaigns without a large in-house team.
By the end, you'll have a full AI-augmented marketing workflow you can apply to any brand: AI-assisted strategy and copy, automated optimization, and dashboards that explain themselves, letting you do the work of a much larger team.
Curriculum
7 modules · 21 lessons · 7 hours total
- How AI Is Changing Digital MarketingPreview16 min
- Building Your AI Toolkit: ChatGPT, Claude & Beyond20 min
- Prompting Fundamentals for Marketers18 min
Your Instructor
Priya Nair
Growth Marketing Lead
Priya has managed performance marketing budgets exceeding $10M across Meta, Google, and Pinterest for e-commerce and SaaS brands. She previously led growth at a direct-to-consumer skincare company, taking it from a regional label to a nationally recognized brand. Priya teaches with a strict focus on measurable outcomes: real campaigns, real dashboards, real decisions.
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